Steve Mossop is the president and founder of Insights West. In a career spanning three decades, Steve has been perfecting the art and science of market research, harnessing the best of technology and people to deliver true market intelligence.
An innovative thinker able to design imaginative new approaches to research problems, Steve started Insights West in 2012 following a successful career leading some of the largest research organizations in Canada. He first emerged as a research leader with the original Angus Reid Group, eventually heading up the Western Canada operations at Ipsos, one of the world’s largest market research firms.
That experience coupled with his entrepreneurial drive means that Steve knows what it’s like to grow a business, manage change and have fun doing it. And today, Steve is an in-demand speaker and highly respected research expert, frequently called upon by the media and marketers alike to give insight and commentary on a variety of topics.
Always a people-person, Steve strives to create working environments that inspire original thinking, trust, hard work and an entrepreneurial spirit. A lifelong resident of Greater Vancouver, Steve is a graduate of Simon Fraser University (Bachelor of Business Administration in Marketing) and leads a busy life in the community with family activities and more. He enjoys yoga, cycling, hockey, windsurfing, volleyball, snowboarding and summer getaways to the Okanagan.