Rashi Allot is a meticulous researcher who thrives on turning consumer insights from market research data into stories well told. She is a skilled moderator and believes in creative use of projective techniques to bring groups and interviews to life. At Insights West she brings not only her moderating skills to the table, but also supports various aspects of both qualitative and quantitative projects.
Since beginning her research career in 2012, Rashi has gained significant experience in a variety of sectors, methodologies and industries working for Ipsos and GfK in India, before moving to Vancouver in 2018.
Rashi holds a Science degree in Biotechnology and a Master of Management in Marketing from Mumbai University. When not drafting reports or designing moderator guides, Rashi can be found creating dramatic colour visuals, nurturing her 20+ (and growing!) green amigos, trying authentic Indian delicacies, playing Badminton or exploring the outdoors.