Jane Ha-Trapp

Vice President

Jane Ha-Trapp is an experienced and enthusiastic researcher who digs deep into data to find truths, ideas and solutions. She is highly accomplished at building and executing research programs, from design right through to presentation of final results. And of course, she relishes seeing clients succeed.

Clients trust Jane for her project leadership on design, management, analysis and interpretation and to deliver actionable advice on implementing the results. She is known for meticulous attention to detail as well as the ability to zoom out to the broader picture of each client’s business context.

Since starting her research career in 1997, Jane has been designing and implementing research programs for a wide range of clients on numerous projects. Jane is involved with projects across Canada and the US, but being based in Calgary, she’s particularly well situated to help with client research needs in Alberta.

A graduate of the University of Saskatchewan (Bachelor of Commerce in Marketing), Jane lives in Calgary with her husband and pet tree frogs. Among other things, she gets a kick out of travelling, hiking, volleyball and yoga. And yes, we really meant ‘kick’ – Jane is a 4th degree black belt in Tae Kwon Do and has been teaching this martial art for over 30 years.

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