Senior Vice President & Chief Methodologist
With over three decades of experience in market research, Catherine Dawson is conversant with just about every research methodology and approach. First and foremost, Catherine is a strategic research consultant who listens to your business needs and designs on-target approaches and methodologies. She knows how to apply each to yield insights-packed deliverables, where and when to apply advanced analytics and how to make your outcomes easy to understand.
Catherine leads much of the company’s research practice and client initiatives. Designing and directing research projects that address clients’ business objectives fully and efficiently, she is highly detailed oriented and precise at every stage of a project. Catherine is deeply skilled and experienced in all aspects of research, from design and management through to analysis, particularly in complex quantitative studies using higher analytics.
Catherine has handled research – as a buyer, a supplier and a consultant – for organizations both public and private, global and boutique. She has worked with clients across a broad range of industries and sectors. In short, she knows research inside-out and really makes it work hard for you.
Catherine has a Bachelor of Commerce in Marketing from University of British Columbia, a Certified Analytics and Insights Professional (CAPI) designation from CRIC and a Certified Market Research Professional (CMRP) designation from MRIA. When she’s not making sure everything’s humming along at the office, you’ll find Catherine at home baking, gardening, relaxing with a good book or at the gym, compensating for all those cakes and cookies.