For Allan Dawe, research is an adventure filled with challenges, discoveries and rewards. And the best part is being able to do that alongside great clients, helping them take their campaigns and brand to the next level.
Allan leads and manages a wide set of research projects for clients across a variety of sectors and research approaches. He oversees the company’s research, operations and data analysis teams, managing workflow and scheduling.
Of particular note is his depth of expertise in measuring the potential and success of advertising, campaigns and marketing strategy, which comes from his early career development. Allan’s career kicked off in 2005 at Ipsos ASI, where he specialized in advertising and brand equity research at Ipsos for many of the nation’s top advertisers and brands.
A native of Greater Vancouver, Allan holds a Bachelor of Business Administration with Marketing Major and a Communications Minor and Certificate in Liberal Arts from Simon Fraser University. When not in the office, Allan’s spends time with his two daughters, but also manages to squeeze in a bit of volleyball, running and hockey (he is, of course, a big Canucks fan!).