Winery Brand Reputation Insights – 2017

Are you a lover of British Columbia’s wines? Insights West and Will Creative’s unique 2017 Winery Brand Reputation Insights Monitor assesses the BC winery landscape from a consumer perspective, measuring: Awareness of and familiarity with wine brands relative to each other and compared to other BC brands in the BRI database; Perceptions of wine brands relative to each other… Read more »

More Wine Drinkers in British Columbia Enjoying Local Varietals

Generation X leads the way in current consumption of BC wine, but Millennials are closing in. Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine is produced in the province, and two-in-five say they are drinking more local varietals than they were five years ago, according to the 2017 Winery… Read more »