Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian dollar is impacting Canadians’… Read more »

Weak Dollar is Negatively Affecting Canadian Leisure Travellers

Most travellers cite nature and culture as their main influences when choosing a destination. Vancouver, BC – The weak state of the loonie is making many Canadian leisure travellers reassess their vacations this year, a new Canada-wide Insights West poll has found. In the online survey of a representative national sample of leisure travellers, 62%… Read more »

Weak Loonie, Economy Are Affecting Travel Plans Among Canadian Travellers

Only 18% of Canadian leisure travellers say their trips will not be impacted at all by the state of the national currency. Calgary, AB – Four-in-five Canadian travellers feel the weakness of the national currency is a reason to rethink their travel plans for the next 12 months, a new Canada-wide Insights West poll has… Read more »

Banff, Vancouver and Victoria Are “Most Appealing” for Canadian Travellers

Calgary joins Toronto, Ottawa and Montreal as places Canadians will actually visit in the next six months. Vancouver, BC – As the country marks its 150th birthday, Canadians look at three destinations in the West as the most attractive places to visit, but three cities in the East and one in Alberta can expect to… Read more »