Your Insights on Why Pollsters Missed the Mark…

…Predicting the BC Provincial Election Outcome Vancouver, BC  –  Election night is usually the night pollsters get their 5 minutes of fame, and get to showcase why polling works so well. Not this time. Why did pollsters get the results so wrong? What happened? Our two pre-election polls that Insights West conducted followed by a… Read more »

British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »

Update: Your Insights on the Upcoming BC Election

The New Democrats’ lead is cut in half, from 12 points to 6, as the Liberals make gains following leadership debate. The NDP (33%) continues to lead the BC Liberals (27%) and undecided (15%) voters have dropped, while the Greens (11%) and Conservatives (9%) hold stable. The remaining undecided voters continue to lean towards Liberals… Read more »

Your Insights on the BC Leaders’ Debate

An overnight News1130/Insights West poll of 385 British Columbian residents shows that 68% watched at least some of the televised leader’s debate, and results suggest a tie, with 31% feeling Adrian Dix won, and a nearly equal number feeling Christy Clark won (28%). Vancouver, BC – A jointly conducted News1130/Insights West Poll overnight poll of… Read more »

Your Insights on Belief in Ghosts and Other Supernatural Entities

According to our BC Halloween poll, a surprisingly large number of BC adults believe in the supernatural, from the afterlife (60%) and angels (54%), to ghosts (48%), demonic spirits (36%), Satan (37%), and spirits of deceased individuals (41%). Most residents (73%) celebrate Halloween, with the most popular activities being handing out candy to kids (80%)… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Your Insights on the Upcoming BC Election

New Democrats (33%) hold a solid lead over the BC Liberals (21%) in this recent poll, but undecided (20%) voters lean towards Liberals (25%) rather than the NDP (20%), suggesting that the gap could narrow before election day. The ethnic vote scandal was particularly damaging for the Liberals, with 47% feeling Christy Clark handled it… Read more »

Your Insights on the End of the HST

British Columbians are still divided over the HST (52% support it being extinguished; 37% oppose) and there is a lack of optimism as to the impact scrapping the tax will have on the BC economy (28% anticipate a benefit versus 39% a negative impact) and on personal finances (38% anticipate a benefit, 15% a negative… Read more »

Your Insights on April Fools’ Day in BC and Popular Conspiracy Theories

British Columbians widely participate in April Fools’ Day, with 71% having been fooled in the past and 56% having fooled someone else. We also found a surprising one-in-five or more BC adults believe in seven of eleven famous conspiracy theories! Vancouver, BC – A recent Insights West online poll surveying 867 British Columbians found that… Read more »

Your Insights on Funding for TransLink

Just two-thirds of Metro Vancouver and Fraser Valley residents (66%) are aware of TransLink’s current budget issue. A significant majority (72%) are in favour of TransLink acquiring new funding (39% support new funding alone and 33% reducing some services and acquiring some new funding). Vancouver, BC – A recent Insights West online poll surveyed 441… Read more »