Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »

A Third of Canadian Social Media Users Have Encountered “Fake News”

Most time is spent on Facebook, but YouTube, Snapchat and Instagram are growing—particularly with young adults. Vancouver, BC – A surge in usage of Instagram and Snapchat across Canada, a worrying incidence of “fake news” and a high level of support for banning anonymous accounts are some of the highlights of the 2017 Canadian Social… Read more »

Consumer usage of major social media platforms continues to grow, despite privacy concerns around targeted advertising and news feeds

Weekly usage of social media brands like Facebook (82%), Youtube (63%), and Instagram (39%) continues to grow 81% are worried about the news and information shown to them on social media, and 65% are worried about social media targeted advertising based on their behaviour Vancouver, BC – Despite data breaches and privacy concerns, social media’s… Read more »

Canadians Alarmed Over the Influence of Social Media in Upcoming Elections

Seven-in-10 worried about social’s influence in voting decisions, with eight-in-10 saying it will directly impact who gets elected in this country. Vancouver, BC – With a federal election just five months away, Canadians are expressing concerns about the influence of social media in the upcoming vote. Early results from our “Social Media Insights 2019 Report”… Read more »