Social Media Insights – 2017

See what’s trending now in Canada’s social media landscape Our 2017 Canadian Social Media Insights Monitor provides high-level insights into relevant shifts in the social media landscape that you can directly apply to your marketing strategy. Download this FREE report. This year’s study uncovers fresh trends in: Social media platforms that are gaining momentum and… Read more »

Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »

Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »

Your Insights on Social Media in BC

Despite rumours of Facebook’s impending decline, the social media giant is still dominant: the majority (67%) of BC adults visit Facebook at least once a week and one-half (50%) use it daily; also, 25% are using it more often than 6 months ago (54% the same, 21% less often). Vancouver, BC — A recent Insights West… Read more »

Your Insights on Energy Brands in Alberta

Albertans view energy companies favourably relative to 70+ other companies in Insights West’s Brand Digital Insights model, awarding a 6.6 out of 10 for corporate reputation compared to 6.7 for all other non-energy brands. Suncor and ATCO emerge as the top rated energy brands, while Direct Energy and Enbridge receive the lowest corporate reputation ratings…. Read more »

British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Civility on the Decline for Most British Columbians

Seven-in-ten residents ay they have to deal with rudeness a few times a month when driving or riding in a vehicle. Vancouver, BC – British Columbians identify a deterioration in the way people behave with each other, and most point the finger at parents and technology for the loss of courtesy, a new Insights West… Read more »

Chinese in Metro Vancouver Heavier Digital Media Users

Most Chinese residents in Metro Vancouver heavily use digital media; both English and Chinese-language media are often used by this growing target market. Vancouver, BC – A brief look at media habits reveals that Metro Vancouverites who either speak or understand Chinese are using both English and Chinese language media. While many of the sources… Read more »