Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Smartphones Overtake Television in Weekly Hours Viewed and Play an Increasingly Important (and Addictive) Part in the Lives of British Columbians

21% admit to being addicted to their Smartphone, and overall weekly usage has increased 20% since 2014. Vancouver, BC – Two-thirds of British Columbians (66%) say their smartphone plays a very important part in their lives, a significantly higher majority than what was revealed in our 2014 Smartphone Insights Report (57%). The latest figure includes… Read more »