Your Insights: Albertans Anticipate Target’s Entry Into Canada

Albertans anxiously await the opening of Target, with most (87%) planning to shop there when the US retailer arrives in Alberta. It looks like Walmart will take the biggest hit when that happens – 34% of Albertans tell us they will shop at Walmart less often. Calgary, AB – A recent Insights West online poll… Read more »

Your Insights on Target’s Entry Into Canada

British Columbians are excited about Target’s imminent arrival and most plan to shop there (82%) when the store lands in BC. But look out Walmart: 28% of British Columbians tell us they will shop less with you when that happens. Vancouver, BC – A recent Insights West online poll surveyed 867 BC adults regarding their… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Your Insights on the End of the HST

British Columbians are still divided over the HST (52% support it being extinguished; 37% oppose) and there is a lack of optimism as to the impact scrapping the tax will have on the BC economy (28% anticipate a benefit versus 39% a negative impact) and on personal finances (38% anticipate a benefit, 15% a negative… Read more »

Your Insights on Technology and Back to Routine/ School in Alberta

Two-in-five (41%) Albertans and half (50%) of parents of school-age children are likely to buy at least one technology product during this “back to routine” time of year. While a touchscreen monitor is the top gadget on Albertans’ wish list, the laptop dominates as the item people are most likely to acquire. Calgary, AB –… Read more »

Your Insights on Cross-Border Flights

Half (51%) of Metro Vancouver and Fraser Valley air travellers have driven to the US to take a flight in the past 2 years, and this trend is apparently increasing (23% go more often now than 3 years ago whereas only 6% go less often). Better fares (97%) provide the primary motivation to make the… Read more »

Your Insights on Technology and Back to Routine/School in BC

Two-in-five (38%) of all British Columbians and half (52%) of parents of school-age children are likely to buy at least one technology product during this back-to-routine time of year. Laptops (46%) are the top purchase item among those who will buy, but a touchscreen monitor for their computer is the top wish-list item. Vancouver, BC… Read more »

Your Insights on Cross-Border Shopping

A large majority of Lower Mainland and Fraser Valley residents are making driving trips to the US (74% in the past 12 months), and this trend is apparently increasing (21% go more often now than 12 months ago whereas only 12% go less often). Superior US retail pricing is the number-one reason to cross the… Read more »

Celebrity Power Can Move Weight Loss Products, Sporting Goods in BC

Young British Columbians are more likely to try beauty products advertised by a celebrity they know and trust. Vancouver, BC – Celebrity endorsements are influential to a minority of British Columbians, with the province’s residents appearing more susceptible to trying weight-loss products and sporting goods, finds a new Insights West poll conducted in partnership with… Read more »