Your Insights on Target’s Entry Into Canada

British Columbians are excited about Target’s imminent arrival and most plan to shop there (82%) when the store lands in BC. But look out Walmart: 28% of British Columbians tell us they will shop less with you when that happens. Vancouver, BC – A recent Insights West online poll surveyed 867 BC adults regarding their… Read more »

Your Insights on Technology and Back to Routine/School in BC

Two-in-five (38%) of all British Columbians and half (52%) of parents of school-age children are likely to buy at least one technology product during this back-to-routine time of year. Laptops (46%) are the top purchase item among those who will buy, but a touchscreen monitor for their computer is the top wish-list item. Vancouver, BC… Read more »

Your Insights on Cross-Border Shopping

A large majority of Lower Mainland and Fraser Valley residents are making driving trips to the US (74% in the past 12 months), and this trend is apparently increasing (21% go more often now than 12 months ago whereas only 12% go less often). Superior US retail pricing is the number-one reason to cross the… Read more »