Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »

Metro Vancouver Multicultural Insights – 2018

46% of the Metro Vancouver population is of Asian descent; how well do you understand this growing segment? Using the latest numbers from Statistics Canada, Insights West has generated the Metro Vancouver Multicultural Insights Report to highlight: Historical and projected immigrant populations in Canada, BC and the Vancouver CMA Birth regions of immigrant populations Trends in… Read more »

Eagle Ridge Hospital Scores Highly Among Tri-Cities Residents

Large majorities of residents consider Eagle Ridge their “community hospital” and support plans for expansion. Vancouver, BC – Residents of British Columbia’s Tri-Cities show a high level of identification with their community hospital, and large support for its expansion plans a new Insights West survey has found. The online survey of a representative sample of… Read more »

Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »

Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »

Your Insights on Employee Satisfaction in Alberta

Over half (54%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.2 on a 10-point scale). Calgary, AB – A recent online poll of 522 working adults in Alberta (those who are employed full or part time, not self-employed)… Read more »

Four-in-Five British Columbians Feeling Charitable This Season

More than half of those who will donate to charity will do so because it’s Christmas. Vancouver, BC – Many British Columbians will make a significant contribution to charitable causes in the weeks leading up to the end of 2013, a new Insights West survey has found. In the online survey of a representative sample,… Read more »

Should I Stay or Should I Go?

Fifty-five per cent of employees in BC would seriously consider leaving their job if a better one came along, according to BC HRMA and Insights West. Vancouver, BC — More than half (55%) of all BC employees are susceptible to leaving their current jobs – and pay is not necessarily at the heart of the… Read more »

Your Insights on Social Media in BC

Despite rumours of Facebook’s impending decline, the social media giant is still dominant: the majority (67%) of BC adults visit Facebook at least once a week and one-half (50%) use it daily; also, 25% are using it more often than 6 months ago (54% the same, 21% less often). Vancouver, BC — A recent Insights West… Read more »

Your Insights on 2013 Dream Employer of BC

British Columbians pick their “Dream Employer,” but the results might surprise you: 39% name a particular private company, 36% choose a government or crown corporation as their dream job, and 14% select self-employment. Vancouver, BC – British Columbians think the job of their dreams could be waiting for them in both the public and private… Read more »