Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social Media Platform for… Read more »

Eagle Ridge Hospital Scores Highly Among Tri-Cities Residents

Large majorities of residents consider Eagle Ridge their “community hospital” and support plans for expansion. Vancouver, BC – Residents of British Columbia’s Tri-Cities show a high level of identification with their community hospital, and large support for its expansion plans a new Insights West survey has found. The online survey of a representative sample of… Read more »

Metro Vancouver Multicultural Insights – 2018

46% of the Metro Vancouver population is of Asian descent; how well do you understand this growing segment? Using the latest numbers from Statistics Canada, Insights West has generated the Metro Vancouver Multicultural Insights Report to highlight: Historical and projected immigrant populations in Canada, BC and the Vancouver CMA Birth regions of immigrant populations Trends in… Read more »

Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »

Four-in-Five British Columbians Feeling Charitable This Season

More than half of those who will donate to charity will do so because it’s Christmas. Vancouver, BC – Many British Columbians will make a significant contribution to charitable causes in the weeks leading up to the end of 2013, a new Insights West survey has found. In the online survey of a representative sample,… Read more »

Your Insights on Social Media in BC

Despite rumours of Facebook’s impending decline, the social media giant is still dominant: the majority (67%) of BC adults visit Facebook at least once a week and one-half (50%) use it daily; also, 25% are using it more often than 6 months ago (54% the same, 21% less often). Vancouver, BC — A recent Insights West… Read more »

Your Insights on 2013 Dream Employer of BC

British Columbians pick their “Dream Employer,” but the results might surprise you: 39% name a particular private company, 36% choose a government or crown corporation as their dream job, and 14% select self-employment. Vancouver, BC – British Columbians think the job of their dreams could be waiting for them in both the public and private… Read more »

Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »

Your Insights on Employee Satisfaction in Alberta

Over half (54%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.2 on a 10-point scale). Calgary, AB – A recent online poll of 522 working adults in Alberta (those who are employed full or part time, not self-employed)… Read more »

Mario Canseco Joins Insights West as VP of Public Affairs

Mario Canseco Joins Insights West as Vice President of its Public Affairs Division Vancouver, BC —  Insights West is pleased to announce that Mario Canseco, former spokesperson and polling analyst for Angus Reid Public Opinion and Vision Critical has joined Insights West as head of its Public Affairs division. Working with our team of 10 full-time… Read more »