Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian dollar is impacting Canadians’… Read more »

Weak Dollar is Negatively Affecting Canadian Leisure Travellers

Most travellers cite nature and culture as their main influences when choosing a destination. Vancouver, BC – The weak state of the loonie is making many Canadian leisure travellers reassess their vacations this year, a new Canada-wide Insights West poll has found. In the online survey of a representative national sample of leisure travellers, 62%… Read more »