Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »

Your Insights on Employee Satisfaction in Alberta

Over half (54%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.2 on a 10-point scale). Calgary, AB – A recent online poll of 522 working adults in Alberta (those who are employed full or part time, not self-employed)… Read more »

Six-in-Ten Albertans Support Dedicated Bike Lanes

A majority of residents (56%) favour the implementation of a bicycle sharing system similar to the ones in London, Paris, New York, and Montreal. Calgary, AB – In late April, Calgary’s City Council voted in favour of building a dedicated network of cycle only lanes as a one-year pilot project set to begin in the… Read more »

Your Insights on Energy Brands in Alberta

Albertans view energy companies favourably relative to 70+ other companies in Insights West’s Brand Digital Insights model, awarding a 6.6 out of 10 for corporate reputation compared to 6.7 for all other non-energy brands. Suncor and ATCO emerge as the top rated energy brands, while Direct Energy and Enbridge receive the lowest corporate reputation ratings…. Read more »

Your Insights: Albertans Anticipate Target’s Entry Into Canada

Albertans anxiously await the opening of Target, with most (87%) planning to shop there when the US retailer arrives in Alberta. It looks like Walmart will take the biggest hit when that happens – 34% of Albertans tell us they will shop at Walmart less often. Calgary, AB – A recent Insights West online poll… Read more »

Your Insights on April Fools’ Day in Alberta and Popular Conspiracy Theories

April Fools’ Day is a popular holiday in Alberta, with 75% having been fooled in the past and 58% having fooled someone else. We also found more than one-quarter of AB adults believe in five of eleven famous conspiracy theories! Calgary, AB – A recent Insights West online poll surveying 667 Albertans found there are… Read more »

Your Insights on the Trans Mountain Pipeline

While awareness of the Northern Gateway Pipeline project is almost universal (96% in BC; 87% in AB), only 60% of British Columbians and 28% of Alberta adults are aware of the Trans Mountain Pipeline project. Vancouver, BC / Calgary, AB  – A recent Insights West online poll surveyed 512 British Columbians and 562 Albertans and found… Read more »

Your Insights on Employee Satisfaction in Alberta

Over half (54%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.2 on a 10-point scale). Calgary, AB – A recent online poll of 522 working adults in Alberta (those who are employed full or part time, not self-employed)… Read more »

Your Insights on the Floods in Alberta

Albertans give high marks for how the community and its political leaders reacted to the crisis, and two-in-five have made a financial donation to assist those in need. Calgary, AB – One of the worst floods to hit Alberta in decades brought out the best in the province’s residents, and political leaders fared well in… Read more »

Alberta’s Leisure Travellers Vote Banff National Park As Best Place

Seven-in-ten Alberta leisure travellers (70%) plan to travel within Alberta in the next 12 months. Calgary, AB – When asked about the “Best Places” in their province, Alberta leisure travellers have a decisive first choice, a new Insights West poll has found. As summer has just begun, Insights West conducted an online survey of a… Read more »