Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

British Columbians Spend Nearly as much Time Using Smartphones as Watching Their TV Screens

Our tracking measures a 14% increase in smartphone hours of usage per week. Top pet peeves of Smartphone usage include people texting and driving, using devices in movie theatres, talking loud in public places and restaurant usage. Vancouver, BC – British Columbians are relying more than ever on smartphones, smartphone activities, and apps, according to… Read more »