Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary, Alberta – A recent Insights West and 6S Marketing online poll surveyed 831 Albertan adults… Read more »

Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What’s more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights West and iamota comes the Smartphone Insights Report, packed with details about British Columbians’… Read more »

Mario Canseco Joins Insights West as VP of Public Affairs

Mario Canseco Joins Insights West as Vice President of its Public Affairs Division Vancouver, BC —  Insights West is pleased to announce that Mario Canseco, former spokesperson and polling analyst for Angus Reid Public Opinion and Vision Critical has joined Insights West as head of its Public Affairs division. Working with our team of 10 full-time… Read more »

British Columbians See No True Champion in Wireless Industry Debate

A large majority of BC residents want to see more competition, but a foreign carrier is only appealing to half of them. Vancouver, BC – British Columbians have been paying attention to recent discussions about the state of Canada’s wireless industry, and most believe there should be more competition in this space, a new Insights… Read more »

Your Insights on Robocalls

British Columbians have nearly all (84%) experienced a robocall, with nearly half (42%) receiving one or more a week. Even though nearly all (91%) say they are opposed to the practice, the majority (51%) have responded to at least one call in the past. Vancouver, BC – A recent Insights West online poll surveyed 402… Read more »

British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »

Your Insights: Albertans Anticipate Target’s Entry Into Canada

Albertans anxiously await the opening of Target, with most (87%) planning to shop there when the US retailer arrives in Alberta. It looks like Walmart will take the biggest hit when that happens – 34% of Albertans tell us they will shop at Walmart less often. Calgary, AB – A recent Insights West online poll… Read more »

Your Insights on Target’s Entry Into Canada

British Columbians are excited about Target’s imminent arrival and most plan to shop there (82%) when the store lands in BC. But look out Walmart: 28% of British Columbians tell us they will shop less with you when that happens. Vancouver, BC – A recent Insights West online poll surveyed 867 BC adults regarding their… Read more »

Your Insights on Smartphones: Many British Columbians Are Addicted

 Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves addicted to their device. Vancouver, BC – Together with iamota (a mobile agency), Insights West recently completed its Smartphone… Read more »

Your Insights on the End of the HST

British Columbians are still divided over the HST (52% support it being extinguished; 37% oppose) and there is a lack of optimism as to the impact scrapping the tax will have on the BC economy (28% anticipate a benefit versus 39% a negative impact) and on personal finances (38% anticipate a benefit, 15% a negative… Read more »