Your Insights on Robocalls

British Columbians have nearly all (84%) experienced a robocall, with nearly half (42%) receiving one or more a week. Even though nearly all (91%) say they are opposed to the practice, the majority (51%) have responded to at least one call in the past. Vancouver, BC – A recent Insights West online poll surveyed 402… Read more »

Your Insights on Target’s Entry Into Canada

British Columbians are excited about Target’s imminent arrival and most plan to shop there (82%) when the store lands in BC. But look out Walmart: 28% of British Columbians tell us they will shop less with you when that happens. Vancouver, BC – A recent Insights West online poll surveyed 867 BC adults regarding their… Read more »

Your Insights on the End of the HST

British Columbians are still divided over the HST (52% support it being extinguished; 37% oppose) and there is a lack of optimism as to the impact scrapping the tax will have on the BC economy (28% anticipate a benefit versus 39% a negative impact) and on personal finances (38% anticipate a benefit, 15% a negative… Read more »

Your Insights on Cross-Border Flights

Half (51%) of Metro Vancouver and Fraser Valley air travellers have driven to the US to take a flight in the past 2 years, and this trend is apparently increasing (23% go more often now than 3 years ago whereas only 6% go less often). Better fares (97%) provide the primary motivation to make the… Read more »

Your Insights on Technology and Back to Routine/School in BC

Two-in-five (38%) of all British Columbians and half (52%) of parents of school-age children are likely to buy at least one technology product during this back-to-routine time of year. Laptops (46%) are the top purchase item among those who will buy, but a touchscreen monitor for their computer is the top wish-list item. Vancouver, BC… Read more »

Chinese in Metro Vancouver Heavier Digital Media Users

Most Chinese residents in Metro Vancouver heavily use digital media; both English and Chinese-language media are often used by this growing target market. Vancouver, BC – A brief look at media habits reveals that Metro Vancouverites who either speak or understand Chinese are using both English and Chinese language media. While many of the sources… Read more »