Your Insights on Energy Brands in Alberta

Albertans view energy companies favourably relative to 70+ other companies in Insights West’s Brand Digital Insights model, awarding a 6.6 out of 10 for corporate reputation compared to 6.7 for all other non-energy brands. Suncor and ATCO emerge as the top rated energy brands, while Direct Energy and Enbridge receive the lowest corporate reputation ratings…. Read more »

British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about various products and services, but only one-in-four of those who have complained are actually satisfied… Read more »