When you spend time and resources creating a new advertising strategy or campaign for your brand, it is critical to ensure that your efforts are on target without using too much of your valuable advertising budget on research.

Campaign Insights is a highly flexible approach that provides quantitative feedback against normative benchmarks to ensure you make the best marketing decisions. Whether you are at the early stages of message or creative development or already in-market with your campaign, Campaign Insights can provide you with the feedback and guidance you need for any media (video, audio, digital, print etc.) quickly and cost-effectively.

 

Metrics

  • Claimed awareness.
  • Prompted recall.
  • Perceptions.
  • Impact.
  • Emotional connection.

 

Deliverables

  • Detailed, Excel-based tabulations.
  • Access to norms.
  • Report with graphics and interpretative analysis.

 

For more information or a quote, contact:

Allan Dawe
T: 604.787.0143
E: allandawe@insightswest.com