Elections and plebiscites provide the opportunity to showcase how well market research works – and Insights West has repeatedly demonstrated that our approach to measuring public opinions is sound. If we can accurately predict elections, then you can be confident that we can accurately measure awareness, opinions and perceptions of brands, advertising, communications and any other research objective your organization may have.
Insights West has successfully called 25 out of the 26 different democratic processes we have covered. In 25 of these cases, the outcome was correctly predicted (the 26th was a statistical tie heading into election day) and the cumulative error for contending parties, candidates or options was lower than each survey’s margin of error, demonstrating the accuracy and reliability of our research.
See the visual below for some of the most recent results.