Brand Reputation Insights provides clients with an affordable means of tracking brand reputation in your marketplace.

Awareness, familiarity, overall brand reputation, and perceptions on 11 core dimensions that drive brand reputation are tracked and provide context by showcasing direct comparisons to 500+ other brands.

In April and May 2020, we’ve added a dimension to measure how well brands are reacting to the COVID-19 epidemic, and we now have ratings on nearly 70 local brands!

Highlights from this short report include:

  • Which brands stand out during the Covid crisis
  • Shopping behaviours and expectations
  • Economic expectations
  • Support and opposition for Covid procedures
  • Top 10 Insights for brands and marketers

 

Please see our report which drills down on opinions of British Columbians: