Vancouver ranks as one of the most multicultural cities in the world and the most “Asian” city outside of Asia when we look at the breakdown of our population, but how do we effectively market to this often overlooked segment?

Insights West explored this topic at the 2017 Hamazaki Wong Summit on the Evolution of the Chinese Consumer. Our presentation on Ethnic Marketing in Vancouver includes key findings from our public affairs research and our recent study on Chinese consumers in Metro Vancouver.