According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian dollar is impacting Canadians’ travel plans and how different groups of travellers’ vary in their behaviour and  attitudes towards travel.

Insights West, together with Resonance Consultancy, conducted an extensive Segmentation analysis of the U.S. traveller market in November 2014. This was followed by a similar survey of Canadian travellers. Over 3,330 U.S. travellers and 1,780 Canadian travellers were surveyed about their travel behaviour and preferences.  The analysis revealed five unique and identifiable segments of travellers: Sophisticated Explorers, Active Adventurers, All-in Enthusiasts, Family-Oriented Frugals and Occasional Convenience Travellers.

Our free report will help answer:

• How the declining Canadian dollar is impacting Canadians’ travel plans?
• Which Canadian destinations are voted the best places to visit?
• What types of travellers make up the largest segments in Canada?
• How do the segments differ by province/region?
• How do the Canadian segments compare to U.S. travellers?

To view the results, download our FREE report!

Canadian Travel Trends & Segmentation