Smartphone ownership in British Columbia is now near universal growing by 25% over the past four years to the point where 85% (+17) of residents, including 95% (+2) of those aged 18-34, now report owning one.

Our 2018 Smartphone Insights Report examines behaviours and attitudes surrounding these addictive devices and looks at their impact on traditional media consumption.

Download our free 2018 Smartphone Insights Report to learn how widespread adoption of these devices can have implications on your marketing decisions.