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While awareness of the Northern Gateway Pipeline project is almost universal (96% in BC; 87% in AB), only 60% of British Columbians and 28% of Alberta adults are aware of the Trans Mountain Pipeline project.

Vancouver, BC / Calgary, AB  – A recent Insights West online poll surveyed 512 British Columbians and 562 Albertans and found that awareness of the Trans Mountain Pipeline expansion project is significantly lower than the awareness of the Northern Gateway Pipeline project. Compared to Albertans, BC adults report higher awareness levels and are more likely to oppose both pipeline projects.

Three-in-five (60%) BC adults are aware of the proposed plans to expand the Trans Mountain system by laying a twin pipe along much of the Trans Mountain route from Edmonton, Alberta to a dock in Burnaby, BC.  This compares to the almost universal 96% awareness of the Northern Gateway project.  For both projects, Albertans report lower awareness than BC residents.  Awareness of the Trans Mountain Pipeline expansion stands at just 28% among Albertans compared to 87% awareness of the Northern Gateway project.

While overall familiarity with the Northern Gateway pipeline (among those aware) is higher among British Columbians (87%) than Albertans (77%), familiarity with the Trans Mountain Pipeline is similar between the two provinces (78% in BC; 73% in Alberta).  In both provinces, older residents aged 55+ are more likely to be aware of the proposed Trans Mountain Pipeline expansion compared to their younger counterparts.

Levels of support and opposition for the twinning of the Trans Mountain Pipeline vary significantly between AB and BC residents.  Among those who are familiar with the project, Albertans are twice as likely as British Columbians to support the Trans Mountain Pipeline expansion.  Three quarters (75%) of Albertans support the initiative (35% strongly support) compared to only 38% of British Columbians (12% strongly support).  This is almost identical to differences between AB and BC adults’ support of the Enbridge Northern Gateway Pipeline (75% support in AB; 35% support in BC).

Among BC adults, 57% oppose the Trans Mountain Pipeline expansion (31% strongly oppose) compared to 23% of Albertans who oppose the expansion (13% strongly oppose).  Only 4% of British Columbians and 1% of Albertans who are familiar with the proposed expansion are unsure if they support or oppose it.

“Despite the overall significance of the Kinder Morgan Trans Mountain pipeline expansion, this project has flown under the radar of most British Columbia residents in comparison to the Enbridge Northern Gateway project ,” says Jane Ha-Trapp, Vice President of Insights West.  “That being said, it seems that BC residents for the most part simply oppose pipeline projects period – whether it be in their own backyard, or in a more remote region of the Province.”

Interestingly, in Alberta both genders are equally as likely to support the Trans Mountain Pipeline expansion, while support among British Columbians is significantly higher among men (51%) than women (22%).  Among Albertans, support for the pipeline expansion project is significantly higher among those aged 55+ (87% support).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis, through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary, and has seven full-time, and five part-time employees.

Results are based on an online study conducted January 14-20, 2013, among 512 British Columbians and 562 Albertans aged 18+ who are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for BC and Alberta for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 4.3 percentage points for BC and +/- 4.1 percentage points for Alberta, 19 times out of 20.
To view the detailed data tabulations, click here.

For further information, please contact:

Steve Mossop
President, Insights West

Jane Ha-Trapp
Vice-President, Insights West