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Over half (55%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.1 on a 10-point scale).

Vancouver, BC – A recent online poll of 788 working adults in British Columbia (those who are employed full or part time, not self-employed) using our Employee Satisfaction Insights tool found that while many BC workers are fairly satisfied with their current job overall and on a number of individual aspects, employer loyalty is relatively low as the majority of workers (55%) would leave their current job if the right opportunity arose.

Nearly half (43%) of BC employees, while not actively looking, would consider a new opportunity if it came up and 12% are actively looking for a new job. Only 43% of employees indicate that they have no plans to leave their current job (the remaining 2% were unsure). Job loyalty is particularly low among younger British Columbians, with 62% of those 18-34 open to leaving compared with 60% of those 35-54 and just 37% of those 55 years and older. A higher salary seems to mean only slightly greater willingness to stay (65% of those with personal incomes under $40,000 may leave versus 51% of those with personal incomes between $40,000 and $70,000, and 49% of those with incomes $70,000 or higher).

So why would so many employees considering leaving? Current satisfaction ratings with their employer seem to suggest that most are fairly happy – on a 10-point scale, BC employers are given an average rating of 7.1; half (49%) give them a high rating (8, 9 or 10 out of 10), 44% a moderate rating (between 4 and 7) and only 7% a very low rating (1, 2 or 3). Naturally, ratings among those who plan to stay with their current employer are higher (average of 8.1) versus those who would consider leaving or who plan to leave (6.4).

Still, even among those who give their employers a very high rating (9 or 10 out of 10), 29% would consider leaving.

“These results indicate that satisfaction with their job or place of employment does not necessarily equate to loyalty,” comments Mario Canseco, Vice President, Insights West. “Employers need to do more than simply make employees happy in order to ensure high retention levels.”

A variety of specific job areas were also tested, and the study found that employees are highly satisfied when it comes to many aspects of their current job – working relationships and physical work environment at the top of the list. More than six-in-ten are also satisfied with wages/salary and training or learning opportunities, and seven-in-ten are satisfied with vacation time, job security, work life balance and benefits. Where employees are less satisfied, however, are with opportunities for advancement, company processes and procedures, stress levels, communications from senior management and staff morale.

“Results suggest that employers need to look beyond the basics of pay, benefits and vacations and pay better attention to some of the other qualities being sought by workers,” Canseco comments.

Shedding further light on what employees may feel is lacking in their jobs comes from agreement levels on a series of statements – while most again reveal a high degree of contentment with their employment, the statement at the bottom of the list stands out. Only 63% agree that they are rewarded for doing a good job, and only 19% agree strongly with this statement, suggesting that many employees do not feel they are being recognized well enough for their contributions. Only 51% of those who may leave their job agree with this statement compared to 79% of those who have no plans to leave.

About Employee Satisfaction Insights:

Insights West has developed a tool that allows companies (even smaller employers) the ability to accurately measure how their employees feel about their jobs, with the benefits that only a professional research firm and objective third-party can bring to employee research. Results are compared against normative benchmarks and provide an understanding of the specific areas where changes might have the greatest impact on satisfaction and employee. Learn more details about Employee Satisfaction Insights.


About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.


About this Release:

Results are based on an online study conducted from June 22 – July 10, 2013, among 788 employed British Columbians who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.5 percentage points, nineteen times out of twenty. To view the detailed data tabulations, click here.


For further information on this release, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West

or for information on Employee Satisfaction Insights, contact:

Catherine Dawson
Senior Vice President & Chief Methodologist


Photograph: Stevie777