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More than half of Canadians believe Hillary Clinton would be a “good” U.S. President for Canada.

Vancouver, BC – As voters in Iowa prepare to participate in the first caucus of the United States Presidential Election, more Canadians are expressing concern about a victory by Republican Party hopeful Donald Trump, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 67% of Canadians (+5 since an August 2015 nationwide survey by Insights West) believe an American presidency headed by Trump would be “bad” for Canada (including 49% who consider it “very bad”). Only one-in-five Canadians (20%) believe Trump would be “very good” or “good” for Canada.

British Columbians are particularly concerned about Trump, with four-in-five (81%) saying he would be “bad” for Canada, along with two thirds (68%) of Ontarians. Trump is particularly unpopular among women (71% think he would be a “bad” president for Canada), and Canadians who voted for the Liberal Party (80%) and the New Democratic Party (NDP) (78%) in the October 2015 federal election.

“Republican presidential candidates usually fare well with Canada’s Conservative voters, but Trump continues to be perceived negatively,” says Mario Canseco, Vice President, Public Affairs at Insights West. “In fact, Trump is regarded as a bad choice for Canada by 57 per cent of those who voted for the Tories in last year’s Canadian federal election.”

In contrast, 55% of Canadians continue to believe that a presidency headed by former first lady and former Secretary of State Hillary Clinton would be “very good” or “good” for Canada. Clinton is well regarded by Canadians aged 55 and over (58%), British Columbians (63%) and Liberal Party federal voters in 2015 (70%).


The numbers are also mildly positive for Democratic Party hopeful and Vermont Senator Bernie Sanders, with 31% of Canadians considering him “good” for the country and 16% deeming him “bad” if he were to become president. The proportion of Canadians who do not know who Sanders is dropped from 38% in August 2015 to 26% this month.

Only 21% of Canadians—including 25% of those who voted for the Conservative Party in last fall’s federal election—believe Republican Texas Senator Ted Cruz would be “good” for Canada as U.S. President. In spite of the controversies surrounding his birth in Calgary, more than half of Canadians either do not know who Cruz is (26%) or have no opinion of his effect as president (27%).

The results are similar for Republican Florida Senator Marco Rubio, with just 13% of Canadians considering him a “good” possible U.S. President, but one third (33%) being unaware of who he is.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from January 24 to January 26, 2016, among a representative sample of 1,002 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Gage Skidmore