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Vancouver, BC – Steve Mossop is pleased to announce the formation of Insights West, a full-service marketing research company that is dedicated to serving the needs of private and public sector clients in Western Canada.

After leading Angus Reid’s and then Ipsos Reid’s Western practice for the past 18 years, solidifying its reputation and corporate recognition as the foremost research brand in Western Canada, Mr. Mossop left the organization at the end of January, 2012 and incorporated Insights West on March 1st, 2012.

“I’m very excited about opening a brand new company in Western Canada based on a set of values inspired by its people, and about developing a toolbox of capabilities that is second to none,” Mr. Mossop commented. “There is plenty of talent in this market, but no single research company that pulls everything together for the benefit of the Western Canadian business community. Our aim is to build a company based on entrepreneurial spirit, passion for marketing research, integrity, community giving, and fun while providing best-in-class research to clients in BC and Alberta, and beyond.”

Mr. Mossop explained, “a major vehicle for delivering on this promise is the launch of our consumer panel, which is on track to become the biggest, most technologically advanced and most demographically balanced research panel in this market.” The panel will be developed and managed using Toluna’s PanelPortal™ custom panel and community software platform, and is on target to recruit 10,000 Western Canadian panelists by the end of September, 2012, and 30,000 by the end of the year.

Insights West differentiates its panel by focusing on mobile and social media integration of its members, as well as by its relative size, its demographic composition, and fine-tuned recruiting and maintenance methods. “We also go further than competitors to keep panelists feeling involved and engaged by offering a more lucrative incentive program and by sharing more of our results with panelists,” Mr. Mossop noted.

Insights West is joined by Don Miller, CFO, (a well-known leader of the marketing, communications and research community), Jane Ha-Trapp, Vice President, (formerly at Ipsos and Vision Critical), and Raquel Henry as a strategic consultant for our Insights West Panel (also formerly at Ipsos and Vision Critical). “We have three full-time employees and four contract employees, and plan to double our size by the end of the year,” said Mr. Mossop. “We plan to open an office downtown Vancouver in the fall, and an office in Calgary in early 2013.”

For more information, contact:

Steve Mossop
President, Insights West
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