Join Insights West's Feedback Community to participate in meaningful research like this!Join


Since January, province-wide support for the proposed expansion has dropped by six points.

Vancouver, BC – More British Columbians are against the proposed expansion of Kinder Morgan’s Trans Mountain Pipeline than at the start of 2014, a new Insights West poll has found.

In the online survey of a representative provincial sample, 49% of residents (+6 since January) are opposed to the proposed expansion, while 42% (-6) are in favour of it.


Opposition to the proposed expansion is decidedly higher among women (56%) and British Columbians aged 18-to-34 (72%). Support for the Trans Mountain Pipeline project is highest among men (52%) and residents aged 55 and over (55%).

“There is a significant shift in the way British Columbians are analyzing this project,” says Mario Canseco, Vice President, Public Affairs at Insights West. “Opposition among women has increased markedly, and men are not as supportive as they were a few months ago.”

In the Lower Mainland and Fraser Valley, most residents (51%) are opposed to the project, while roughly two-in-five (38%) support it.

Four-in-five British Columbians (82%) are aware of the proposed expansion, and 77% describe themselves as “very familiar” or “somewhat familiar” with the project.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has eleven full-time and five part-time employees.

About this Release:

Results are based on an online study conducted from May 22 to May 28, 2014, among 769 British Columbians who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.5 percentage points, nineteen times out of twenty. Click here to view the detailed data tabulations for this study.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West

Photograph: Dhinakaran Gajavarathan