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At least two thirds of Western Canadians are planning resolutions related to their physical well-being, such as losing weight or working out.

Vancouver, BC – British Columbians are more likely to have made New Year’s resolutions for 2015 than Albertans, but only half claim to have been successful in keeping their pledges in years past, a new Insights West poll has found.

In the online survey of representative provincial samples, 42% of British Columbians and 31% of Albertans say they are making New Year’s resolutions for 2015. Two groups lead the way in vowing to make personal changes: women (44% in BC and 37% in AB) and residents aged 18-34 (52% in BC and 35% in AB).

A sizeable proportion of residents who are not planning any changes this year say they are “comfortable with who they are” (49% in BC, 45% in AB) and think resolutions are “a waste of time” (40% in BC, 47% in AB).

While three-in-four British Columbians (75%) admit to making New Year’s resolutions in the past, only 58% of Albertans have made one.

The self-reported record of Western Canadians keeping resolutions is spotty, with 49% of residents in both British Columbia and Alberta saying they have done “very well” or “well” in keeping their pledges, and a similar proportion (47% in BC and 46% in AB) acknowledging they have done “poorly” or “very poorly.”

When it comes to this year’s resolutions, Western Canadians are concentrating primarily on their physical well-being, with 71% in BC and 66% in AB saying they intend to lose weight, eat healthy, quit smoking or play sports. Achieving a better financial situation is second on the list of resolutions for 2015 (47% in BC, 51% in AB). Almost half of residents (46% in BC, 47% in AB) plan to improve their mental well-being, and would like to enjoy things, laugh more or reduce stress.


As the year starts, those who are making resolutions hold positive views on their self-discipline, with 58% in BC and 51% in AB claiming they will keep their pledges for 9-12 months, including large majorities of men in both provinces (63% in BC, 60% in AB).

“While women in BC and Alberta are more likely to make resolutions, men show more confidence in ultimately succeeding,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Also, while majorities of residents in the two provinces say they are not making resolutions, nine-in-ten do see some room for improvement in some aspect of their lives.”

Three-in-ten Albertans who made resolutions (30%)—and 37% of their BC counterparts—say having reminders and tracking progress using a smartphone app would make it easier to keep their pledges, while 31% in both provinces would prefer a calendar at work or at home. Fewer would rely on expert advice from counselors, coaches or dieticians (29% in BC, 25% in AB) or e-mail reminders (21% in BC, 14% in AB).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has seventeen employees.

About this Release:

Results are based on an online study conducted from December 28 to December 30, 2014, among 825 British Columbians and 603 Albertans who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.5 percentage points for British Columbia and +/- 3.9 percentage points for Alberta, nineteen times out of twenty. Click to view the detailed data tabulations for British Columbia and Alberta.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Courtesy of m01229, CC