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The idea of electing City Council through a ward system is popular in Vancouver and Surrey.

Vancouver, BC – Residents of Metro Vancouver are not enthralled with the notion of becoming a megacity like Toronto or Montreal, a new Insights West post-election survey of municipal voters has found.

In the online survey of Lower Mainland residents who took part in this month’s election, three-in-five (60%) disagree with the notion of all Metro Vancouver municipalities amalgamating into one.

Rejection of amalgamation is equally high across both genders and all age demographics. However, while residents of Vancouver and Surrey are equally dismayed by the prospect of amalgamation (56% each), the proportion climbs to 64% among residents of other municipalities.


“Amalgamation is not particularly exciting for most residents, but reception to it is decidedly more negative outside of Vancouver and Surrey,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “In fact, close to half of residents in the other municipalities strongly disagree with amalgamation.”

Implementing a ward system for City Council elections—an idea that was discussed prominently during the Surrey campaign—is a more complex issue for residents. While 37% would agree to have wards in their municipality, 27% disagree and 35% are undecided.

In the two most populous cities of the Lower Mainland, supporters of a ward system outnumber opponents (52% to 19% in Vancouver, and 43% to 23% in Surrey). However, in the rest of the Lower Mainland, support is tepid (24%) and opposition stronger (35%, with 41% undecided).

Seven-in-ten voters in the Lower Mainland (71%) feel they had enough information about candidates and parties to cast all of their votes in this election, while only 26% disagreed with this statement—including 38% of those aged 18 to 34.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has seventeen employees.

About this Release:

Results are based on an online study conducted from November 15 to November 17, 2014, among 1,532 adult residents of 19 municipalities in the Metro Vancouver Regional District. Results have a margin of error of +/- 2.5 percentage points, 19 times out of 20. Click here to view the detailed data tabulations for this study.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Kenny Louie