Join Insights West's Feedback Community to participate in meaningful research like this!Join


One-in-four residents think Team Canada will win more medals this year than in Sochi 2014.

Vancouver, BC – Ice hockey and figure skating will be the two competitions that Canadians will be watching the most during the PyeongChang 2018 Winter Olympics, a new Insights West poll has found.

In the online survey of a representative sample of Canadians, 49% say they plan to follow the 2018 Winter Olympics “very closely” or “moderately closely”, and 43% claim to be “very excited” or “somewhat excited” about the games.

The level of excitement is highest among men (49%), Canadians aged 35 to 54 (45%), Ontarians (47%) and Quebecers (46%).

More than half of Canadians say they are “very interested” or “somewhat interested” in watching two sporting events during the PyeongChang 2018 Winter Olympics: ice hockey (54%) and figure skating (also 54%).

In a specific question about ice hockey, 54% of Canadians say they will watch the sport during the Olympics, even if there are no current National Hockey League (NHL) players on the national teams.

At least two-in-five Canadians express interest in other Olympic sports, including ski jumping (48%), speed skating (47%), bobsleigh (also 47%), alpine skiing (45%), freestyle skiing (also 45%), short track speed skating (44%), luge (43%) and snowboarding (40%).

Fewer residents are interested in watching curling (36%), skeleton (32%), Nordic combined (25%), biathlon (24%) and cross-country skiing (also 24%).

“There are some interesting regional differences when it comes to the events that Canadians will be watching during the PyeongChang games,” says Steve Mossop, President of Insights West. “Quebecers are particularly fond of short track speed skating, Atlantic Canadians are the most devout fans of curling, British Columbians are looking forward to ice hockey and Albertans are more likely to enjoy ski jumping.”

One-in-four Canadians (25%) expect Team Canada to win more medals this year than in the Sochi 2014 Winter Olympics, where the country won 25 medals, including 10 gold medals. Almost half (47%) expect Team Canada to do “about the same” as four years ago, while 7% predict a worse performance.

Half of Canadians (50%) say they are concerned about the safety of Olympic athletes in PyeongChang—including 56% of residents aged 55 and over.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted by Insights West from January 18 to January 22, 2018, among 1,002 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points for the entire sample, nineteen times out of twenty. View the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West
778 379 1140


Photograph: Republic of Korea / CC BY