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Still, most residents would not look forward to a Vancouver Summer Olympics bid.

Vancouver, BC – While most British Columbians look back fondly at their experience during the 2010 Winter Olympics, most are currently opposed to a bid that would bring the Summer Games to Vancouver, a new Insights West poll has found.

In the online survey of a representative sample of British Columbian adults, seven-in-ten residents (69%) think it was “definitely” or “probably” worth it to hold the 2010 Winter Olympics in Vancouver, while just over one-in-four (27%) believe the experience was not worth it.

Large majorities of British Columbians believe the 2010 Winter Olympics had a positive effect on the City of Vancouver (80%), the entire Metro Vancouver region (75%), the Province of British Columbia (78%) and Canada (75%).

An open-ended question allowed respondents to type in their favourite memory of the Vancouver 2010 Winter Games. Three-in-ten residents (31%) mentioned the feeling of pride and camaraderie during the games, while one-in-four (25%) recalled one or both of the hockey gold medals won by Team Canada.

Other Olympic moments that were warmly remembered by British Columbians include the opening and closing ceremonies (11%), the torch relay and lighting of the cauldron (9%), the weather (3%) and the victories of Canadian athletes Alexander Bilodeau in freestyle skiing and Jon Montgomery in skeleton (2% each).


In spite of the evident good memories from 2010, British Columbians are not particularly supportive of the idea of Vancouver becoming a host of the Summer Olympics. More than half of residents (53%) believe Vancouver should not launch a bid to host the summer games, while just over a third (37%) would welcome a proposal.

The notion of a summer games bid from Vancouver is more popular among male British Columbians (39%), residents aged 35 to 54 (43%) and those living in Metro Vancouver (42%).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has fifteen full-time employees.

About this Release:

Results are based on an online study conducted from February 18 to February 21, 2015, among 803 British Columbians who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points for British Columbia, nineteen times out of twenty. Click here to view the detailed data tabulations for this study.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Matt May