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Voters of East Asian, South Asian and South East Asian descent regard Justin Trudeau as the best option for Prime Minister.

Vancouver, BC – Metro Vancouver’s multicultural population is looking at the federal Liberal Party as the best option to handle issues such as foreign affairs, immigration and refugees, a new Insights West poll has found.

In the online survey of a representative sample of East Asian, South Asian and South East Asian Metro Vancouverites—conducted through the Your Insights Multicultural Panel—26% of respondents say they will vote for the Liberal candidate in their riding in this month’s Canadian federal election.

The New Democratic Party (NDP) is a close second with 23%, followed by the Conservative Party with 14% and the Green Party with 4%. Three-in-ten respondents (30%) are undecided.


The Liberals are connecting well with East Asians (27%), while the NDP holds the upper hand with voters of South Asian and South East Asian descent (32%).

When asked who would make the best Prime Minister of Canada, 26% of respondents select Liberal leader Justin Trudeau, 21% choose Conservative leader and Prime Minister Stephen Harper and 20% pick NDP leader Thomas Mulcair.

The Liberals are regarded as the best party to handle foreign affairs (33%), immigration (30%), refugees (24%) and abortion (23%). The Conservatives are regarded as superior on crime and public safety (27%), while the Greens dominate on the environment (29%).

There is no clear leader on economic policy, with the Liberals (28%) and Conservatives (26%) practically tied, while more than half of respondents (54%) are undecided on who would be better to handle euthanasia and assisted suicide.

The multicultural population in Metro Vancouver was asked to rank five factors that could motivate them to vote for a particular candidate in the Canadian federal election. The main priority (59%) is the candidate’s position on issues, followed by the candidate’s political party (21%) and the candidate’s involvement in their community (14%). Tiny proportions of respondents place most of the emphasis on the candidate’s ethnicity (3%) or their ability to speak a language other than English (2%).

“It is important to note that Metro Vancouver’s voters of East Asian, South Asian and South East Asian descent are not particularly swayed by ethnicity or language prowess when they assess the candidates they will support in the federal election,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Their main motivators for choosing who to vote for are issues and parties.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted in September 2015 among 432 Chinese, South Asian and South East Asian Metro Vancouver residents aged 18+ who are Your Insights Multicultural panel members. Your Insights Multicultural Panel is a market research online community of 2,100+ British Columbians of Chinese and South Asian ethnic heritage, where the opinions of this diverse and growing segment of the population can be properly assessed. The margin of error—which measures sample variability—is +/- 4.7 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Renegade98