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Mario Canseco Joins Insights West as Vice President of its Public Affairs Division

Vancouver, BC —  Insights West is pleased to announce that Mario Canseco, former spokesperson and polling analyst for Angus Reid Public Opinion and Vision Critical has joined Insights West as head of its Public Affairs division.

Working with our team of 10 full-time people, Mario will be responsible for clients in the public sector, non-profit organizations, associations, education clients and will be our spokesperson on public affairs issues.

Insights West has been responsible for 35+ press releases over the past six months, collected from its Your Insights panel of over 10,000 households, and will continue to poll on interesting subjects for our clients, the media, and the general population at large. Mario will play an integral role in continuing to bring the Insights West brand to the forefront of the marketing research industry in the West.

As the spokesperson for Angus Reid Public Opinion and Vision Critical press releases over the past 10 years, Mario was responsible for 500+ press releases on topics ranging from pre-election voting intentions to perceptions on everything from hockey violence to same-sex marriage. He has conducted polling for 36 elections during this time period, with a 95% success rate in calling elections.

“I’m very excited Mario is joining our team,” says Steve Mossop, President of Insights West. “We have experienced tremendous growth since starting up in Q2 of 2012, and Mario’s extensive experience and stellar reputation will continue to expand our brand recognition in the public arena. Our aim is to continue to build this company based on entrepreneurial spirit, passion for marketing research, integrity, community giving, and fun while providing best-in-class research to clients in BC and Alberta, and beyond — and Mario will play a key part in making that happen.”

Mario Canseco adds, “I’m thrilled to be joining Insights West and their dynamic team of individuals. When I looked across the broad spectrum of research companies and opportunities here in the region, Insights West was the obvious choice for me in terms of excitement, momentum and types of research they are passionate about. I’m excited to join a team of professionals who share the same values as me.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

For more information, please contact:

Steve Mossop
President, Insights West


Mario Canseco
Vice President, Public Affairs, Insights West