This strategic acquisition will enable Leger to continue expanding in the growing markets of Vancouver and British Columbia at large, offer new methodological approaches and increase the size of its Leger Opinion (LEO) panel. Steve Mossop, the president and founder of Insights West, will become the executive vice-president of Leger’s Vancouver office. Prior to founding Insights West, Steve was the CEO at Angus Reid Forum and the president of market research Canada West at Ipsos. He has spent his entire career in the market research industry and is well-regarded as a public speaker and media spokesperson on topical polls of importance to British Columbians.
Leger is proud to serve the Vancouver and B.C. markets and is looking forward to future growth. Insights West is the second Vancouver-based company it has acquired in 2 years after NRG Research Group in 2019. The entire Insights West team will be integrated into Leger’s team, and the size of Leger’s Vancouver office will double with the addition of these new employees.
“Steve Mossop is an experienced and passionate researcher who is supported by a team of senior professionals who are committed to research excellence. This acquisition represents the union of two companies with the same values, same approach, and same commitment to providing clients with actionable strategic insights based on a solid and accurate online panel,” said Jean-Marc Léger, President, Leger.
“I’m thrilled to be joining the Leger team nearly 10 years after I started Insights West,” said Steve Mossop, President of Insights West. “My team is ready to join the fastest-growing research company with the largest and best online panel in Canada, and we are eager to introduce our clients to an expanded toolbox and set of capabilities. I’m looking forward to continuing my role in the years to come by providing clients with actionable insights to help them grow their business.”
This is Leger’s second acquisition in less than a month after acquiring digital agency Ressac and its 12th acquisition in total. The company will continue to pursue additional growth opportunities.
Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986, including the Vancouver Airport Authority – YVR, BC Hydro, L’Oreal, Nespresso, IKEA, Scientific Games, Pfizer, GSK, and more.
Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise.
For more information: leger360.com
About Insights West
Insights West is a full-service marketing research firm based in Vancouver. Since 2012, the company has conducted over 1M surveys, executed 2,000 studies, and issued over 350+ press releases on a variety of topics, including correctly predicting the outcomes of 26 out of 27 elections and plebiscites. Insights West is a team of passionate, truth-seeking researchers who question everything to uncover the truth and what is emerging for a diverse set of clients. With an understanding of shifting markets, consumer and societal trends and commitment to uncovering truths through a proprietary toolkit and innovative research approaches, Insights West helps organizations make better decisions.
For more information: insightswest.com
For more information
Jean-Marc Léger and Steve Mossop are available for interviews.