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Awareness about the proposed project has increased over the past year, and support is now five points higher than opposition.

Vancouver, BC – The proposed expansion of Kinder Morgan’s Trans Mountain Pipeline remains a divisive issue in British Columbia, a new Insights West poll has found.

In the online survey of a representative provincial sample, four-in-five residents (81%) are aware of the proposed expansion—a 21-point increase since last year—and three-in-five (76%) say they are familiar with it.

When those British Columbians who are aware of the project are asked directly about it, almost half (48%, +10 since January 2013) say they support the proposed expansion of the Trans Mountain Pipeline, while a slightly smaller proportion (43%, -14) oppose it. The number of residents who are undecided on this matter has increased markedly, from 4% in January 2012 to 11% this month.


“As was the case last year, the Trans Mountain expansion remains a contentious issue across British Columbia,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “The pro-expansion side is now ahead of the anti-expansion side by five points at the provincial level, but the proportion of residents who have not made up their minds has almost quadrupled.”

Across the Lower Mainland and Fraser Valley, 49% of residents support the Trans Mountain Pipeline expansion (11% strongly, 38% moderately), while 39% are opposed (16% strongly, 23% moderately). However, just over a third of people in Vancouver Island  (36%) are in favour of the project.

Views on the Trans Mountain Pipeline expansion are decidedly different among specific demographics. Support for the project reaches 58% among male residents, but only 37% for female residents. British Columbians aged 18-to-34 (39%) are less likely to support the expansion than those aged 35-to-54 (43%) and those aged 55 and over (55%).

“The findings of this survey on the Trans Mountain Pipeline confirm what we learned on our recent research projects related to fracking and the Northern Gateway Pipeline,” continues Canseco. “Residents of Vancouver Island, women and the youngest residents of the province are more likely to look at energy projects with skepticism.”


About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

About this Release:

Results are based on an online study conducted from January 7 to January 9, 2014, among 728 British Columbian adults who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.6 percentage points, nineteen times out of twenty. To view the detailed data tabulations, click here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Roy Luck