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Almost two thirds of residents lack a written plan, a meeting place and a designated shelter in the event of an actual emergency.

Honolulu, HI – Less than a month after an alert sent shockwaves through the State of Hawaii, a large proportion of residents are ill-equipped to deal with an actual emergency, a new Insights West poll has found.

In the online survey of a representative sample of Hawaiians, only 24% of the state’s residents say they have an accessible meeting place to reunite with their family, 18% have a designated emergency shelter they can go to, and just 8% have a written plan detailing actions to prevent loss of life and property.

Almost two thirds of Hawaiians (64%) have not taken any of these formal steps to deal with an actual emergency.

A public alert was issued in Hawaii on Saturday, January 13 at 8:07 a.m. The alert read: “Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill.” The alert turned out to be a false alarm.

Three-in-four Hawaiians (76%) received this alert on their phone, including 85% of those aged 18-to-34.

Among those Hawaiians who received the alert, 28% sent a text to relatives or friends outside of Hawaii, 26% sought shelter, 24% engaged in prayer—including 33% of women—and 23% called relatives or friends outside of Hawaii.

“Even after the unnerving experience of the false alarm, many Hawaiians have failed to establish guidelines to deal with an emergency,” says Steve Mossop, President of Insights West. “Only one-in-four residents have agreed on a meeting place to reunite with their family.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted by Insights West from January 27 to January 31, 2018, among 402 residents of the State of Hawaii. The data has been statistically weighted according to U.S. census figures for age and gender in Hawaii. The margin of error—which measures sample variability—is +/- 4.9 percentage points for the entire sample, nineteen times out of twenty. Click to view the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West
778 379 1140