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Seven-in-ten residents are opposed to increasing property taxes to help fund transit projects.

Vancouver, BC – The proposal to replace the existing George Massey Tunnel with a new tolled bridge along the Highway 99 corridor is currently endorsed by half of Metro Vancouver residents, a new Insights West poll has found.

In the online survey of a representative sample, four-in-five Metro Vancouverites (82%) have heard of the proposal to replace the Massey Tunnel, and 61% say they are “very familiar” or “somewhat familiar” with it.

Half of Metro Vancouver residents (51%) support the proposal to replace the Massey Tunnel with a new tolled bridge, while one third (32%) are opposed and 17% are not sure.

Support for the proposal is highest in Surrey (63%), and among men (59%), Metro Vancouverites aged 35-54 (58%) and residents who drive to school or work (55%).


One-in-five Metro Vancouverites (20%) have used the Massey Tunnel at least a few times a month over the past year, while three-in-ten (30%) did not use it at all over the past 12 months.

Metro Vancouverites were also asked about specific ideas to help fund transit projects. Around two thirds of residents voice opposition to increasing property taxes (71%), increasing fuel taxes (also 71%), tolling roads (66%) and increasing transit fares (65%).

The level of opposition is lower, but still significant, when it comes to implementing a vehicle levy (60%) or a levy based on the distance travelled by a vehicle in the past year (also 60%) and tolling bridges (51%).

Metro Vancouverites who drive to school or work are more likely to support increasing transit fares (41%) than those who take public transit (17%). Conversely, public transit users are more likely to endorse a vehicle levy (42%) than those who drive on a daily basis (25%).

“Despite supporting the Massey replacement proposal, Metro Vancouverites do not appear ready at this point to embrace tolls, levies or higher taxes to fund transit projects,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “It is also evident that, for some residents, the preferred solution lies in making the other group pay more, be it drivers or transit users.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from January 13 to January 15, 2016, among a representative sample of 502 British Columbian adults who reside in the Lower Mainland. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 4.4 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Taylor