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No federal political party manages to get a substantial lead on six economic issues.

Vancouver, BC – Canada’s Conservative government is regarded as a poor economic manager by a majority of British Columbians, a new Insights West poll conducted for Business in Vancouver has found.

In the online survey of a representative provincial sample, 51% of British Columbians think the performance of the Conservative government handling Canada’s economy has been “bad” or “very bad”, while two-in-five (41%) deem it “very good” or “good”.


The highest rating on the economy for Canada’s governing party comes from men (49%), British Columbians aged 55 and over (48%) and residents of Metro Vancouver and the Fraser Valley (44%).

Respondents were also asked which party leader they would trust to be in charge of the company where they are currently employed. Just over a quarter (27%) selected New Democratic Party (NDP) and Official Opposition leader Thomas Mulcair, while Liberal leader Justin Trudeau and Conservative leader and Prime Minister Stephen Harper are tied with 20% each. Elizabeth May of the Green Party is fourth, with 14%.

British Columbians are deeply divided when asked which of the contending parties would be the best to deal with six specific economic issues:

  • Helping small businesses in BC succeed (NDP 26%, LIB 22%, CON 16%)
  • Diversifying the Canadian economy (LIB 25%, NDP 23%, CON 19%)
  • Improving the Canadian economy (CON 24%, LIB 24%, NDP 23%)
  • Stimulating growth for businesses in BC (NDP 22%, LIB 22%, CON 19%)
  • Representing the interests of BC businesses (NDP 22%, LIB 20%, CON 19%)
  • Working in conjunction with the BC government (LIB 22%, NDP 21%, CON 15%)

“There is no clear economic champion for British Columbians at this point in the campaign, with some parties getting slightly more traction than others on some issues,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “It is important to note, however, that the lowest rating for the Conservatives comes on the question related to working in conjunction with Victoria.”

When asked which economic issues should be debated by the federal party leaders during the electoral campaign, 72% mentioned energy and pipelines, followed by pensions with 59%, exports with 34%, and employment insurance with 27%.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from September 18 to September 21, 2015, among 1,003 adult British Columbians. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

Read the Business in Vancouver article, Conservatives’ image of economic expertise eroding: survey, here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Andy L