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The level of rejection to hunting animals for sport is higher among Aboriginal Canadians.

Vancouver, BC – Most Canadians believe it is time to end the practice of hunting animals for sport, a new nationwide Insights West poll conducted on behalf of Ban Trophy Hunting Ltd. has found.

In the online survey of a representative sample of Canadians, 80% of residents support enacting legislation that would ban trophy hunting in their province.


Support for legislation is high across all demographic groups, and reaches 90% among British Columbians (90%) as well as Canadians who voted for the Liberal Party (also 90%) and the Green Party (91%) in the 2015 federal election.

When asked about their views on hunting animals for sport, 88% of Canadians say they oppose the practice. Four-in-five (79%) oppose killing animals for their fur, but 68% are in favour of hunting animals for meat.

“It is clear that a large proportion of Canadians hold strongly negative views on trophy hunting,” says Mario Canseco, Vice President, Public Affairs at Insights West. “The appetite for legislative action on this issue is exceptional in some regions.”

The survey included an oversample of Canadians who identified themselves as Aboriginal. Among this group, 84% support legislation that would ban trophy hunting in their province, and 90% oppose hunting animals for sport.

Two-in-five Canadians (39%) say they would be more likely to vote for a federal political party that vowed to make trophy hunting illegal in Canada, including 45% of women, 44% of Canadians aged 35-to-54 and majorities of Atlantic Canadians (55%) and British Columbians (51%).

When asked which country they believe is the largest exporter of trophy animals in the world, 42% of Canadians mentioned African nations. Only 12% identified Canada as the largest exporter, including 15% of Canadians aged 18-to-34 and 18% of British Columbians.

About Ban Trophy Hunting Ltd.:

Ban Trophy Hunting Ltd (BTH Ltd.) is a non-profit organization advocating for the complete ban of trophy hunting. The aim of BTH Ltd. is to make the public, the media and the politicians aware of the true extent and nature of trophy hunting, to let politicians know that their voters consider the banning of trophy hunting to be an important election issue, and to exert pressure on politicians to expeditiously enact legislation completely banning trophy hunting.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from February 5 to February 11, 2017, among a representative sample of 1,210 Canadian adults, including an oversample of 203 Aboriginal Canadians. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 2.2 percentage points. View the detailed data tabulations.

For further information, please contact:

Mike Donovan
Ban Trophy Hunting Ltd.

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Gary Bembridge