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One third of Canadians want the federal government to seriously consider severing diplomatic ties with the United States if Trump wins the election.

Vancouver, BC – As the United States presidential campaign reaches its final week, the proportion of Canadians who believe a victory by real estate developer Donald Trump would be detrimental to Canada has peaked, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 80% of Canadians believe it would be “bad” for Canada if Trump were to win the election. This is the highest level reported in an Insights West poll since tracking began in August 2015.

Women (83%), Canadians aged 55 and over (81%), residents of British Columbia (89%) and voters who supported the New Democratic Party (NDP) in last year’s federal election (92%) are more likely to hold negative views on Trump.

One third of Canadians (34%, +14 since August 2015) believe a U.S. presidency headed by Hillary Clinton would be “bad” for Canada, while 42% expect it to be “good” for the country.


Half of Canadians (49%, +7 since last August) are “very” or “moderately” concerned about Clinton winning the election, while 81% (+2) are worried about a Trump victory.

Two thirds of Canadians (68%) have seen, read or heard media stories where American election candidates discussed their positions on issues, and three-in-five (61%) watched a debate featuring the American presidential nominees.

More than half of Canadians (55%) have seen, read or heard an advertisement for an American election candidate—including 66% of Atlantic Canadians. Significantly fewer Canadians have read an American party’s electoral platform (14%), visited the website of an American political party (10%) or interacted with an American election candidate on social media (also 10%).

“The level of engagement of Canadians during this year’s presidential campaign in the United States has been extraordinary,” says Mario Canseco, Vice President, Public Affairs at Insights West. “This is one of the reasons for the low number of Canadians who hold no opinion on either of the two main presidential nominees.”

More than half of Canadians (58%) think that, if Trump were to win the election, the Canadian Government should welcome Americans who want to move to Canada provided they meet the requirements of other immigrants. One third (34%) think Canada should seriously consider severing diplomatic ties with the United States if Trump emerges victorious this month.

Conversely, three-in-four Canadians (76%) think a victory by Clinton will be a historic milestone for women in the world—including 83% of Quebecers. In addition, three-in-five Canadians (61%) would like to see Michelle Obama run for President of the United States one day—including 69% of women and 70% of Canadians aged 18-to-34.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted from October 24 to October 26, 2016, among a representative sample of 1,005 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Marco Verch