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Poor opinion of politicians and car salespeople continues across the country.

Vancouver, BC – Firefighters and nurses are the only professionals respected by more than nine-in-ten Canadians, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 92% of Canadians say they have a positive opinion of firefighters, while 91% feel the same way about nurses.

More than four-in-five Canadians outline positive views on farmers (88%), doctors (87%), teachers (86%), scientists (84%), engineers (82%), veterinarians (also 82%,) and architects (81%).

At least seven-in-ten Canadians have a “very positive” or “somewhat positive” opinion of dentists (78%), accountants (75%), military officers (74%), police officers (71%), psychiatrists (also 71%), athletes (70%) and journalists (also 70%).

More than half of Canadians have a positive opinion of judges (68%), auto mechanics (62%), actors and artists (61%), building contractors (56%), priests and ministers (52%) and bankers (51%).

Six of the professions included in the survey did not garner a positive review from half of Canadians: Lawyers (48%, -2), realtors and real estate agents (47%, -3), business executives (47%, =). pollsters (42%, +8), car salespeople (26%, -2) and politicians (22%, -2).

Compared to the 2017 Insights West survey, the biggest improvements are observed for pollsters (from 34% to 42%) and journalists (from 62% to 70%). Conversely, the professions that saw the biggest drops are auto mechanics (from 74% to 62%), actors and artists (from 68% to 61%) and priests and ministers (from 59% to 52%).

As was the case in the 2016 Insights West survey, car salespeople and politicians are the lowest ranked professions. Politicians have a particularly low rating among women (21%), Canadians aged 55 and over (15%) and residents of Atlantic Canada (12%).

“There is an interesting generational gap in the way Canadians perceive police officers,” says Steve Mossop, President of Insights West. “One third of Canadians aged 18-to-34 (34%) say they have a negative view of police officers, compared to 23% for those aged 35-to-54 and 19% for those aged 55 and over.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted from March 2 to March 5, 2018, among a representative sample of 1,012 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West
778 379 1140