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But most believe Canadian politicians should stay neutral and avoid public statements during the American campaign.

Vancouver, BC – The notion of real estate developer Donald Trump becoming President of the United States continues to worry Canadians from coast-to-coast, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 76% of Canadians think having Trump as America’s head of state would be “bad” for Canada. This represents a nine-point increase since an Insights West survey conducted in January, and fourteen-point increase since the first measurement, taken in August 2015.

Conversely, 50% of Canadians (down five points since January) believe having former Secretary of State Hillary Clinton as U.S. President would be good for Canada, and 48% feel the same way about Vermont Senator Bernie Sanders.


A majority of Canadians say they are not worried about the possibility of either Sanders (61%) or Clinton (52%) winning this year’s presidential election. The numbers are drastically different for Trump, with 77% of Canadians saying they are “very” or “moderately” concerned, including 88% of British Columbians, 80% of women and 82% of those aged 55 and over.

Still, most Canadians (53%) would like to see elected Canadian politicians staying neutral and avoiding public statements during the American campaign, while two-in-five (40%) want them to speak their mind if they are concerned about the U.S. presidential election.

“As the months go by, the level of apprehension from Canadians on the idea of Donald Trump in the White House has only intensified,” says Mario Canseco, Vice President, Public Affairs at Insights West. “Fewer than one-in-six Canadians think this scenario would actually be positive for Canada.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from May 30 to June 2, 2016, among a representative sample of 1,001 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Gage Skidmore