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More than two-in-five say job opportunities, entertainment options and cost of living are worse here.

Vancouver, BC – Chinese British Columbians are definitely happy with certain qualities of life in Canada, but are unimpressed by others, a new ground-breaking Insights West poll has found.

The online survey, the first one conducted on our newly launched Your Insights Multicultural Panel, asked a representative sample of Chinese British Columbians to rate 15 different characteristics of life in Canada. Our new online panel of 2100+ Chinese and South Asian consumers in Metro Vancouver was formed to provide clients with cost-effective access to this important and growing segment of the population.

At least three-in-four respondents believe that the weather (81%), political freedom (77%) and their home (75%) are “a lot better” or “somewhat better” in Canada than in their country of origin.

About two-thirds of Chinese British Columbians also think that the health care system (68%), the education system (67%) and the quality of food and grocery items (65%) are superior in Canada, while a majority also praise the country’s culture (54%) and feeling of community (53%).

At least two-in-five Chinese British Columbians say restaurant dining (47%), their financial situation (44%) and retail shopping (43%) are better in Canada than in the country of their birth.

There are four characteristics of life here that Chinese British Columbians are not particularly content with. Only 39% believe that job opportunities are better in Canada than in their country of origin, and even fewer feel the same way about the quality and availability of entertainment (36%), the cost of living (33%) and social life (32%).


“It is not surprising that the key components that make Canada attractive for new Canadians include health and education,” said Steve Mossop, President of Insights West. “However, I think that most Canadians make the assumption that all is better, when in fact there are several areas where comparisons fall short, including employment opportunities, cost of living and shopping/entertainment. Our panel was launched so that our clients could understand these key differences and be able to access the views and opinions of this key segment of the population.”

Several factors play a role in the way these perceptions about life in Canada differ. The proportion of Chinese British Columbians who consider Canada’s cost of living “better” than in their home country is decidedly higher among those who have been in Canada for 10 years or less (40%) than among those who have been here for 11 years or more (31%).

On the issue of employment opportunities, Chinese British Columbians aged 35-to-54 are less likely to say the conditions are better than in their home country (34%) than those aged 18-to-34 (45%) and those aged 55 and over (also 45%).

In addition, immigrants from China are more likely to believe that the job opportunities are worse in Canada (46%) than those who emigrated from Hong Kong (28%) or Taiwan (also 28%).

The survey also found that only 19% of Chinese British Columbians say they never visit the countries or regions where their ancestors were born, while one-in-four (23%) go back at least once every two years.

About this Release:

Results are based on an online study conducted in August and September 2014 among 428 Chinese British Columbians aged 18+ who are Your Insights Multicultural Panel members, including 231 immigrants to the country. Your Insights Multicultural Panel is a market research online community of 2,100+ British Columbians of Chinese and South Asian ethnic heritage, where the opinions of this diverse and growing segment of the population can be properly assessed. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 4.7 percentage points, nineteen times out of twenty. Click here to view the detailed data tabulations for this study. Click here to view our corporate release on the Your Insights Multicultural Panel.

For further information, please contact:

Steve Mossop
President, Insights West


Photograph: abdallahh