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A majority of residents think a Hillary Clinton presidency would be “very good” or “good” for Canada.

Vancouver, BC – While the next United States Presidential election is still more than a year away, Canadians are not reacting positively to the idea of real estate developer Donald Trump moving into the White House, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 62% of Canadians think an American presidency headed by Republican Party hopeful Trump would be “bad” for Canada (including 45% who consider it “very bad”). Only 16% of Canadians hold positive views on Trump’s potential electoral success.


Wariness of a Trump presidency is strongest in British Columbia (70% think it would be “bad” for Canada), Ontario (65%) and Alberta (64%).

Animosity towards Trump is strong across party lines, with three-in-four New Democratic Party (NDP) voters in 2011 (76%), seven-in-ten Liberal voters (69%) and a majority of Conservative voters (55%) saying a Trump presidency would be “bad” for Canada.

“At a time when Canadians cannot agree on most political issues, Donald Trump has emerged as a unifier of the left and the right,” says Mario Canseco, Vice President, Public Affairs at Insights West. “Canadians of all political stripes are voicing concerns about the effect that a Trump victory would have on the country.”

The views on Trump contrast severely with the opinion that most Canadians have about Democratic Party contender Hillary Clinton. A majority of residents (55%) believe the former first lady would be “very good” or “good” for Canada as president, while only 20% would consider her “bad” or “very bad.”


Clinton posts her best numbers in Quebec (66%), with Canadians aged 55 and over (61%) and among those who voted for the Liberal Party in the last federal election (75%). Conservative voters are more nuanced in their analysis of Clinton (41% think she would be “good” for Canada, 34% deem her “bad”).

Former Florida Governor Jeb Bush, who is seeking the Republican Party’s presidential nomination, is a polarizing figure. Only 19% of Canadians think Bush would be “good for Canada” as president, while 43% think he would be “bad”—including majorities of NDP (58%) and Liberal (55%) voters.

Vermont Senator Bernie Sanders, who is campaigning for the Democratic Party’s presidential nod, is a mystery for most Canadians, with 38% acknowledging they do not know who he is and 27% saying they are undecided on whether he would be a “good” or “bad” president for Canada.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has fifteen full-time employees.

About this Release:

Results are based on an online study conducted from August 19 to August 20, 2015, among a representative sample of 1,006 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Gage Skidmore