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Seven-in-ten residents support the change, which would see BC observe the holiday on the same day as seven other Canadian provinces.

Vancouver, BC – Most British Columbians are in favour of changing the date of the February statutory holiday, a new poll by Insights West has found.

In the online survey of a representative provincial sample, 71% of residents support moving Family Day to the third week of February. Only 13% of British Columbians voice opposition to the change, and 16% are undecided.

Support for the change is high across all demographic groups, including 73% of men, 80% of residents aged 55 and over and 74% of those who voted for the BC Liberals in this year’s provincial election.

Family Day in British Columbia is currently observed on the second Monday of February. Seven other Canadian provinces—Alberta, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island and Saskatchewan—observe their holiday on the third Monday of February.

“Our province has celebrated five Family Day holidays after years of not having a day of rest in February,” says Steve Mossop, President of Insights West. “At this point, most British Columbians think it makes sense to have the holiday on the same day as the seven other provinces that enjoy a day off in February.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted from October 31 to November 2, 2017, among 803 British Columbian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region in British Columbia. The margin of error—which measures sample variability—is +/- 3.5 percentage points, nineteen times out of twenty. View the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West