Join Insights West's Feedback Community to participate in meaningful research like this!Join


Residents continue to have a hard time selecting the best head of government of the past three decades.

Vancouver, BC – On the eve of “BC Day”, most British Columbians remain proud of their province, but fewer are convinced that their children will continue to reside here, a new Insights West poll has found.

In the online survey of a representative provincial sample, more than three quarters of British Columbians (78%) believe they will stay in this province for the rest of their lives. The finding represents a six-point drop from a similar Insights West survey conducted in 2014.

When asked about their offspring, 56% of British Columbians say they believe their children will reside in BC—a 10-point drop in two years.

Almost two thirds of British Columbians (63%) think that the views of BC’s residents are different from the rest of the country, and 87% say they are very proud of the province that they live in.

“British Columbians remain proud of what the province is and represents,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “However, the most significant shift in this tracking survey relates to their children, at a time when housing, homelessness and poverty has become the most important issue facing the province.”

While three-in-five British Columbians think they have more in common with the people of Seattle and Portland than with those in Toronto or Montreal (59%, -9), only one-in-ten (10%) believe BC would be better off as its own country.

About one-in-six residents (16%) say they consider themselves “British Columbians first and Canadians second”, including 18% of those aged 35 to 54.


Political Leaders

British Columbians find it difficult to select the best head of government of the past three decades. More than a third of residents (37%, -3 since 2014) are undecided, with Mike Harcourt (21%, +2) and Gordon Campbell (13%, unchanged) reaching double-digits on this question.

When asked about the worst recent premier, Christy Clark leads with 30% (+5), followed by Campbell with 16% (-9), Glen Clark with 13% (-5) and Bill Vander Zalm with 8% (-5).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from July 12 to July 16, 2016, among a representative sample of 817 British Columbian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.5 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Jeff Gunn